Privacy Policy

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Privacy Policy



Toni&Guy respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data and tell you about your privacy rights and how the law protects you.

Toni&Guy is a franchise business. Our salons are operated by group companies or by independently owned franchisees. We may share information with our group companies or franchisees, particularly when we collaborate in providing a service to you. We also may share information with our group companies or franchisees in order to provide local offers and promotions that might interest you. These franchisees may also be authorised to use your personal information in the manner described in this policy. Please note: our franchisees may have their own data collection and use practices that are not governed by this policy.

Please use the Glossary to understand the meaning of some of the terms used in this privacy notice.



This privacy notice aims to give you information on how we collect and process the personal data you provide when you:

  • visit one of our salons;
  • visit our websites (regardless of where you visit it from);
  • sign up to our rewards card;
  • register for online bookings;
  • make an appointment by telephone;
  • use the Toni&Guy mobile App; or
  • sign up to the Toni&Guy newsletter

Access to this website is not intended for children and we do not knowingly collect data relating to children. It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.


Mascolo Limited is the data controller and responsible for your personal data (collectively referred to as “we”, “us” or “our” in this privacy notice). If you are a client of one of our salons, the individual salon company will be a joint data controller.

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.


Toni&Guy is a trading name of Mascolo Limited registered in England & Wales No. 770236. Registered Office: 58/60 Stamford Street, London, SE1 9LX


FAO: Data Privacy Manager

Email address:

Postal address: Innovia House, Marish Wharf, St Marys Road, Middlegreen, Slough, SL3 6DA

Telephone number: 01753 612040

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.


This version was last updated on 25 February 2021.

We reserve the right to amend this privacy notice at any time. Any changes we may make to our notice in the future will be posted on this page and, where appropriate, notified to you by email.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.


This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.


Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

  • Identity Data – includes first name, last name, username or similar identifier, title, date of birth, gender and facial imagery.
  • Contact Data – includes billing address, delivery address, email address and telephone numbers.
  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  • Profile Data includes your username and password, purchases or orders made by you, points on your rewards card, preferences, feedback and survey responses.
  • Allergy Test Data includes allergy test information and details of any medical conditions that might affect services
  • Usage Data includes information about how you use our website, products and services.
    Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

Except for health information and Allergy Test Data, we do not collect any special categories of personal data about you. Nor do we collect any information about criminal convictions and offences.


Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.


We use different methods to collect data from and about you including through:

Direct interactions. You may give us your Identity, Contact, Transaction, Profile and Allergy Test Data by visiting our salons or filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

  • purchase our products or services;
  • make an appointment;
  • sign up to our rewards card;
  • subscribe to our service or publications;
  • request marketing to be sent to you;
  • enter a competition, promotion or survey; or
  • give us some feedback.

Our salons and offices usually operate CCTV systems that record your image during your salon visit in order to ensure the security of our customers, employees and business.


As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. For more information on our use of cookies, please see our Cookie Policy

Third parties. We may receive personal data about you from various third parties as set out below:

  • Technical Data from analytics providers such as Google;
  • Identity, Contact, Technical, Profile, Usage and Transaction Data from providers of technical, payment and delivery services.
  • We use the services of Ve Interactive DACH GmbH (Französische Straße 47, 10117 Berlin, “Ve”). In providing its services, Ve collects personal data from users who visit our websites. For this purpose, Ve uses cookies and other similar technologies. Detailed information about the technologies Ve uses is available in Ve’s cookie policy. A listing of the purposes for which Ve collects personal data is listed in Ve’s privacy Policy. In general, through the use of cookies, Ve collects personal data from users, especially contact information and behavioural data. Ve uses this personal information to draw conclusions about the user’s personal preferences and to personalise the user’s web experience, for example by displaying personalized offers when visiting customer websites or similarly personalising the customer’s website to the user and displaying personalized advertisements when visiting customer websites or websites of third parties. Ve and we are jointly responsible for the collection of personal data according to Art. 26 GDPR. Details can be found in Ve’s privacy policy. End users can prevent the processing of their personal data by Ve by various means. The available options for preventing data processing are contained in Ve’s privacy policy, among others operating the opt-out button under or using the opt-out mechanism of IAB Europe at


We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Where we need to perform the contract we are about to enter into or have entered into with you. Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. Where we need to comply with a legal or regulatory obligation. Click here to find out more about the types of lawful basis that we will rely on to process your personal data.

Generally we do not rely on consent as a legal basis for processing your personal data other than to send marketing communications to you via email, SMS message or by telephon. You have the right to withdraw consent to marketing at any time by contacting us using the details above.